Nixon Counsel is a boutique brand, digital and creative
strategy consultancy, led by Andrea Nixon.
After 15 years management experience in creative industries, Andrea Nixon established Nixon Counsel in 2012. Since that time she has helped to create relevant and memorable brands for businesses and organisations in the tourism, property, retail, cultural and NFP sectors.
Andrea works directly with clients and within collaborative teams, and often draws on her wide network of designers, copywriters, photographers and other creative consultants who share her vision and insight.
Nixon Counsel was established with a passion for making change for the better. Andrea is proud to bring innovation, design thinking, differentiation and brand clarity to clients. In short, to make things happen!
Nixon Counsel works with new and existing brands, as well as individual projects and ongoing campaigns, as either a project partner or project director.
Brand Strategy & Development
Creative Strategy & Content Development
Digital & Social Media Strategy
Insights and Trend Analysis
Design and Experiential Thinking
Copywriting, Image & Visual Definition
End–to–end Campaign Development
Before entering the world of branding, digital and communications, Andrea completed her Bachelor of Architecture degree (with honours) from the University of Melbourne. Since then she has applied her big-picture approach and belief in strategic design outcomes to award-winning projects in Australia and Asia.
Andrea has worked extensively in tourism and destination strategy, most notably on brand development for Qantas, the launch of Jetstar, campaigns for Tourism Victoria, and tourism destination strategy for the regional centre AlburyWodonga. Andrea was part of the MRTB leadership training program in 2012 to develop greater understanding for tourism issues in Australia, notably in regional areas.
In 2013, Andrea combined her passion for contemporary art with event branding as a founding director of not-for-profit initiative, Nite Art. This annual contemporary art event and digital platform creates easier access to art and artists in Melbourne.
Andrea’s further education includes Advanced Strategy Planning with AdSchool Sydney (an industry recognised program for advertising and marketing professionals) and Advanced Diploma in Tourism Marketing and Events.