By promoting both the established great outdoors with the emerging indoors of the cultural and café scene of AlburyWodonga, a new tourism and destination strategy was created. 'See Both Sides' was released in 2015 with a series of engaging print, outdoor and digital applications, both locally and nationally.
What Nixon Counsel did:
Developed a new destination brand strategy for AlburyWodonga
Completed industry and local stakeholder interviews, regional tourism research,
trends and analysis
Managed photoshoot productions with photographer, Jason Loucas and MZ Design
Managed website content development and copywriting with Big Words
The Results: AlburyWodonga’s overnight visitation increased by 24% in 2015, representative of a combined 1.72 million nights stayed. Impressive figures during a successful brand refresh and campaign.