In first 12 months, MAMA hosted its first international blockbuster, ‘Marilyn at MAMA’, and curated
an octane-fuelled exhibition of Australian and International artists for ‘Speed - The Fast and the Curious’.
Both exhibitions garner widespread national media interest, and successfully opened MAMA
to broader audiences beyond the typical art gallery visitor.
What Nixon Counsel did:
Developed a successful marketing strategy and campaign
Created social media campaigns (paid and organic)
The results: 'Marilyn at MAMA' contributed significantly to MAMA visitation of 74,000 in first 7 months.
Speed opens this month!