Nite Art is a contemporary art event and digital platform where art, the city and the night meet in Melbourne. The event was launched in 2013, developed further in 2014 and 2015, and is set to return in 2017. Nite Art reflects a global movement of art experiences happening in other art cities including Berlin, Hong Kong and Tokyo.
What Nixon Counsel did:
Developed a start-up communication plan and brand strategy
Ensured budget management as current treasurer and voluntary board member
Delivered production management
Managed initial social media and advertising, growing a digital community from scratch
Arranged sponsorship with Bank of Melbourne and others
Event management, including VIP experiences
The Results: Over 10,000 gallery visitations on the night, growth of 4000 strong online community, PR generation valued in excess of $1.5mill in 2015.